Entreprise 2.0 and more

Tale of Two Tunnels: Web 2.0 and Enterprise 2.0

Posted on: August 5, 2009

I came across this interesting post while surfing the net for some introductory materials on Enterprise 2.0. The metaphor that Thomas Vander Wal used to compare these two terms is really fascinating:

“the difference between Web 2.0 and Enterprise 2.0 is like the difference building a tunnel through rock and tunnel under water”

This in some distances help answer my inquiry raised after reading the article “Enterprise 2.0: The Dawn of Emergent Collaboration” by Andrew P. McAfee, which is about the element “Authoring” in the SLATES infastructure.

At first, I was so inspired by the usefulness of Web 2.0, especially wikis, for enterprises and organizations. I have been attacked by emails from my department’s account, which  is a collective one for more than 14 members. Emails travel back and forth, annoying some people who are not ‘guilty’ of the issues. I intended to advocate for the replacement of this email account with a wiki. However, there emerge a new matter: How can we encourage a enthusiatic but productive participation to improve the quality of the enterprise knowledge?

The rapidly increasing numbers of blogs and wikis can serve as a convincing argument for the fact that ‘people has a desire to author’ as mentioned by McAfee in the page 24 of the article. However, the major theme of these blogs and wikis is for personal purposes (e.g. sharing photos or favourite materials, updating news, etc.).

A ‘push’ for the start, orientation activities for the long lasting life, maybe?


2 Responses to "Tale of Two Tunnels: Web 2.0 and Enterprise 2.0"

Interesting article.

I guess companies will need to adopt both types of tunnels as many of their customers will be in the social computing rivers such as twitter, FB etc…

It is going to be interesting to see if a enterprise platform of this nature emerges… as web 2.0 is all about fast and light (the opposite direction to most enterprise solutions).

How is the blogging going? How many posts a week do you intend to do? Where are your workshop posts?

~ Jason


Thomas Vander Wal is a great reference!
His whole blog is really interesting!
We can find more about the metaphor here:
Moreover when you know that he is the one who coined the terms of “folksonomy” and “infocloud”… 🙂
Good finding Thu!

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