Entreprise 2.0 and more

Archive for October 2009

There are myriads of definitions and explanationfor web 3.0.

These is one explanation in simple language

However, I am of great interest in this explanation of Vincent Maher which uses a travel site as an example. The problem is that “there is no way for a search engine or flight-booking aggregator to visit the pages and know the difference between hotel rooms and rates as well as flight information”. With the Semantic web, tags are embedded around the specific information that “are hidden to ordinary readers but visible to the bots, crawlers and other evil-sounding things” to collect different types of information and store them in a way that makes more sense for searching. This ends up in a traveller in Africa receive alerts some new special offers or a radical drop in hotel room rates without ever visiting the travel web site.

Amazing, isn’t it?

As defined by Norasak Suphakorntanakit, Web 3.0 is “the concept of next evolution of World Wide Web about linking, integrating, and analyzing data from various sources of data to obtain new information streams”. According to this author, there are two main platforms that compose Web 3.0, namely semantic technologies and social computing environment. Semantic technologies can be interpreted as open standards applied to the current webs. In the meantime, “the social computing environment means web 3.0 focuses on human-machine synergy and desires to organize a large number of current social web communities” (Suphakorntanakit, p.5).

Another good definition of Web 3.0 is presented by this formula of Sramana Mitra cited in a blog post of Joe McKendrick

Web 3.0 = (4C [content, commerce, community, context]+ P [personalization] + VS [vertical search])

Developing this formula, Sramana Mitra formulizes Enterprise 3.0 as

E3.0 = SaaS (Software-As-A-Service) + EE (Extended Enterprise)

For the term “Extended Enterprise”, Srmana Mitra gives an example like this

“The Salesforce needs to share leads with distributors and resellers. The Product Design team needs to share CAD files with parts suppliers. Customers and Vendors need to share workspace often. Consultants, Contractors, Outsourcers often need to seamlessly participate in the workflow of a project, share files, upload information. All this, across a secure, seamlessly authenticated system”.

In addition, in his post, Phil Wainewright,  introduces the prediction of the “four pillars of Enterprise 3.0” of JP Rangaswami, CIO at top global investment bank Dresdner Kleinwort Wasserstein (DrKW)

  • Publishing: Any application that generates data will act as though it’s a content publisher, using RSS or similar to publish its data.
  • Discovery: The application that gives everyone a “Google experience” — a single, homogenous database where everything is stored and where everything is discoverable.
  • Fulfilment: This is the application that makes things happen, most notably for customers.
  • Conversation: All the channels of collaboration between people, either inside the organization or beyond its walls.


After Professor Jason’s session on Web 3.0, I was so inspired by the emergence of this new version of web 2.0. Therefore, I started to go out, looking for some more reading and ended up with these interesting ideas.

The first one is distinction between Web 2.0 and Web 3.0 presented by Norasak Suphakorntanakit, which will serve as the foundation arguments for the definition, functionality, and potential development of Enterprise 3.0 which is the theme of my next blog post

Web 2.0 Web 3.0
Main task Focus the power ofcommunity to create dynamiccontents and interaction technology Linked data, devices and peopleacross the web
Linking Walled gardens inhibitinteroperability Data and devices linked moreeasily andin new ways
Content Individual and organizationcreate content Individual, organization,machine createcontent which can be reused
Technology AJAX Resource Descriptionframework (RDF)
Website Google, facebook, wikipedia,ebay, youtube Dbpedia, sioc-project

In addition, I came across these point-of-views on the advanced improvements of web 3.0 over web 2.0 in the business context of the panel committee members of the IS Associates 2008 Student Exchange and Dinner Meeting, in which  discussions on the evolution of web 2.0 were made.

According to Steve Davis (Chief Architect and VP of IT for Walt Disney) “Web 3.0 adds features such as the ability to order content to make it easier to find what you want and uses semantics and taxonomies”. One of his example is searching for content related to pirates for use in creating a new film project. However, there is an argument brought up by Davis that “privacy is over-rated and more is gained by rising to the significant challenges of sharing information and some control to end users than by not doing so”.

From Yahoo! Ivan Markman asserted that “Web 3.0 is a tool for specialized markets and customer interactions, sketching its use for internal applications in such areas as R&D and privileged and confidential information”.

In the context of web-based businesses, Farhad Mohit that “in the final analysis innovative Internet businesses cannot be managed according to traditional business plans. Investment in development can be minimal, and positive or negative outcomes quickly determined”.

As Jessi Hempel stated in the blog post “Web 2.0 is so over. Welcome to Web 3.0”:

“But today’s Web 2.0 companies may find themselves transformed or even eclipsed by yet another wave of web innovators. New companies are cropping up to expand the utility of the web, creating location-based services and financial payment systems that can be bolted onto existing sites. Often bootstrapped, they are frequently profitable and may get acquired quickly. Even in today’s tough environment, these upstarts are the ones raising money and trying to score a life- or business-altering hit. Welcome to Web 3.0.”

So, welcome to Web 3.0 🙂

In Web 2.0 approach towards learning – what’s the value-added?, Glenn Johnson has shared his own perspective on this question as follows:

At the International Coalition of Electronic Portfolio meetings in late February conversation centered around Web 2.0 types of tools – i.e., web tools that go beyond simple publication and encourage participation.  I would certainly consider the Blogs@PennState tool as belong to this category.

What roles do these new web apps play in educational arenas and in particular as they relate to electronic portfolios?  Helen Barrett is always reminding us to look back to  our purpose.

I shared this diagram with participants.  This is my own perspective on this question and includes a lot of what I learned from my conversation in these meetings.


Purpose? …  Would fostering the development of an active and intelligent citizenry (life-long learning) be a reasonable end goal?  This would necessarily involve one’s looking back and thinking about what happens in life and why (reflective practice), which stems from a sense of legitimate agency (self-authorship).  Ok, but how do we get there…

Given this end goal, in working with undergraduates in a variety of curricular and co-curricular experiences does higher education provide opportunities for students to learn and make connections between theory and practice?  Yes, and in many cases we do this very well.  But what e-portfolios has brought to my attention anew is the lack of experience and confidence that these pre-professionals bring to their newly discovered academic or professional contexts.  How do students move from pre-professional to professional?

How do these individuals become accepted members in these new networks?  Can we use the participatory features of new web apps to provide students with a mode of personal expression that instills a sense of identity, but more importantly within this context, access to a community that can help validate their contribution?  Are these strategies that will assist students in gaining ownership in what they have to contribute – better yet – membership in their chosen field of professional endeavor?

I found this article interesting because it refers to the functionality of e-portfolio professional development. As a part of the course, my e-portfolio has been served as the record for my achievements and experience during the IT70 course. However, it can be assessed via QUT website with my granting the assess rights to viewers.

I believe that if we can broaden the accessibility to the e-portfolio it would be really more helpful to improve one’s digital professional presence. I agree with Glenn Johnson that the authorship and copyright are big issues to deal with. However, there should be solutions for granting different level of access.

How about integrate the e-portfolio with professional network like LinkedIn?

On the way of searching Web 2.0 tools for our group’s proposal, I approached this list of the best Web 2.0 applications for education in 2009 made by Larry Ferlazzo

  1. File2.ws
  2. PhotoPeach
  3. Wallwisher
  4. ProProfs
  5. Screentoaster
  6. Blerp
  7. MapTrot
  8. Babelwith.me
  9. Note Pub

10.  Sketchcast

11.  Fur.ly

12.  Google Voice

13.  Gizmoz

14.  Grapevine

15.  Rooh It!

17.  PinDax

18.  DoInk

19.  MapBuzz

20.  PodOmatic

21.  Flash Meeting

22.  Yarp

23.  Doodle

24.  Hipero

25.  Quizlet

26.  Ediscio

27.  Embedit.in

28.  WeToku

29.  Embedr

30.  Strutta

31.  BookRix

32.  Toobla

These applications are ranked by  Larry Ferlazzo in terms of educational purposes. However, based on this list, I end up in my selection, which I hope can help facilitate the activities in Hue LRC, the context of an information center.


  • File2.ws:
I believe that this tool for uploading documents in the format of a web page is terrifically useful for our staffs to update instruction materials on the Internet. We, who have  limited knowledge of  html and other languages for creating online content, will no longer heavily rely on IT staffs for these tasks.
  • PhotoPeach:
The most exciting feature of this application is that quizzes can be created in slideshow. If questions are embeded in slides of the presentation, which is part of the orientation session, it would help improve learners’ participation.
This can be seen as the answer to my ‘desired’ tool for quizzes for orientation sessions, which can be used to evaluate the understanding of learners after the presentation and practical activities. In the past, I was discouraged by some of my ‘beloved’ colleagues from IT division because of the arguments of the complexity of technologies.
  • Wallwisher

This will help creating a virtual meeting space for our division. I imagine of the disappearance of sticky notes that have been used for reminding members of different shifts. In Hue LRC, as there are two working shift, we have to make notice of urgent tasks for the next shift.


This will be great for recording our orientation sessions or instructions. Our users can listen to these audio clips again at their convenient times.
This application can be applied to collect feedback and comments of Hue LRC users on the services and products provided.
Similar to Doodle, this is a new web tool that facilitates the creation of online invitation or survey. I will spend more time in exploring these applications, especially the option of languages.
This web 2.0 tools, together with Chirbit can help improve the accessibility of Hue LRC’s users to the instruction materials.

Library 2.0

October 2009
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