Entreprise 2.0 and more

Web 3.0 and Enterprise 3.0

Posted on: October 21, 2009

There are myriads of definitions and explanationfor web 3.0.

These is one explanation in simple language

However, I am of great interest in this explanation of Vincent Maher which uses a travel site as an example. The problem is that “there is no way for a search engine or flight-booking aggregator to visit the pages and know the difference between hotel rooms and rates as well as flight information”. With the Semantic web, tags are embedded around the specific information that “are hidden to ordinary readers but visible to the bots, crawlers and other evil-sounding things” to collect different types of information and store them in a way that makes more sense for searching. This ends up in a traveller in Africa receive alerts some new special offers or a radical drop in hotel room rates without ever visiting the travel web site.

Amazing, isn’t it?

As defined by Norasak Suphakorntanakit, Web 3.0 is “the concept of next evolution of World Wide Web about linking, integrating, and analyzing data from various sources of data to obtain new information streams”. According to this author, there are two main platforms that compose Web 3.0, namely semantic technologies and social computing environment. Semantic technologies can be interpreted as open standards applied to the current webs. In the meantime, “the social computing environment means web 3.0 focuses on human-machine synergy and desires to organize a large number of current social web communities” (Suphakorntanakit, p.5).

Another good definition of Web 3.0 is presented by this formula of Sramana Mitra cited in a blog post of Joe McKendrick

Web 3.0 = (4C [content, commerce, community, context]+ P [personalization] + VS [vertical search])

Developing this formula, Sramana Mitra formulizes Enterprise 3.0 as

E3.0 = SaaS (Software-As-A-Service) + EE (Extended Enterprise)

For the term “Extended Enterprise”, Srmana Mitra gives an example like this

“The Salesforce needs to share leads with distributors and resellers. The Product Design team needs to share CAD files with parts suppliers. Customers and Vendors need to share workspace often. Consultants, Contractors, Outsourcers often need to seamlessly participate in the workflow of a project, share files, upload information. All this, across a secure, seamlessly authenticated system”.

In addition, in his post, Phil Wainewright,  introduces the prediction of the “four pillars of Enterprise 3.0” of JP Rangaswami, CIO at top global investment bank Dresdner Kleinwort Wasserstein (DrKW)

  • Publishing: Any application that generates data will act as though it’s a content publisher, using RSS or similar to publish its data.
  • Discovery: The application that gives everyone a “Google experience” — a single, homogenous database where everything is stored and where everything is discoverable.
  • Fulfilment: This is the application that makes things happen, most notably for customers.
  • Conversation: All the channels of collaboration between people, either inside the organization or beyond its walls.


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